Hey guys, welcome back to my blog!! For this week, we had to make a podcast with someone who is in the social media field. When we first got this assignment, I wasn't sure if I knew anyone who worked in social media. As I talked to my parents about this, they contacted me with Nicole. Nicole runs the social media page for a company my dad works for, Beaty Construction. This company is exactly what it sounds like: a construction company. Now, you guys might think, why is there a social media page for a construction site? After talking to Nicole, I found out a lot about different ways to use social media. Nicole told me that LinkedIn is a huge social media platform that they use to give updates on certain job sites and to post their newest accomplishments. For this week's blog, I am going to touch on some key points Nicole told me about wanting to start a social media page and different tips and tricks you can use to accomplish that!
One of the questions I asked Nicole was "What advice would you give students, or people who are starting small businesses, about using social media effectively and responsibly?" Nicole told me not to overthink it. Pick the platforms that make the most sense, try out all the platforms and see which ones perform better, and find out what stories you want to tell for your brand. She said to be authentic to your brand and put out stuff your brand needs to get the right viewers. She also said to stay professional and to be true to yourself, and that you don't have to fit in with all the social media trends. I think this is great advice for anyone who wants to do social media. Because of today's society and the way people portray themselves on social media, it could be intimidating to start a page or even work for a company.
After talking to Nicole, I have realized you can do a lot of different things with social media. I am a communications major, and the social media aspect of the degree I am in is something I am very interested in. Nicole has opened my eyes to many opportunities and ways you can go beyond a certain degree. I am glad I got to try out podcasting for the first time and to be able to connect with someone that I didn't know before. Fun fact, I have always wanted to be a YouTuber, so being able to even talk to someone else in a podcast form was very interesting to me. Nicole stresses to ultimately be yourself when trying to start a social media account or when helping a company out. Many people can evolve and grow when not just trying to follow society's social norms. I hope you guys enjoyed some advice from Nicole, and I hope to implement this in the future!
Link for Podcast https://kjannings.podbean.com/e/social-media-from-a-construction-view/
I really enjoyed this post! It was cool to see how social media is used in an industry like construction, especially through LinkedIn. Nicole had great advice about not overthinking it and sticking to your brand.
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