In today's blog, I will be talking about what I found interesting in Chapter 3. Something we talked about and did an activity in class on was making an Audit. I never knew what an Audit was before talking about it in class. To compose an Audit, there are a lot of different steps. Stukent states that "Social media listening is the process of monitoring the internet to determine what is said about a particular brand, topic, or industry." After Paige and I looked up Starbucks and their views, likes, followers, and comments, it gave me a different perspective on looking at social media posts.
Most of us just "doomscroll" on social media without looking at the key details of a post. Personally, I have never spent time looking at a certain way someone makes a caption, or how frequently they post. After looking up Starbucks, there were a lot of repeated patterns across all of their social media pages. Something that really stood out to me was how companies have a strategic plan for their posting days. On Instagram, Starbucks posts at least once a day and sometimes multiple times a day. On TikTok and X, there were posts being made every few days that were not as consistent, and on Facebook, Starbucks was posting every day. This was interesting to me because I have never looked at the frequency of posts from certain companies.
Another way to conduct an Audit is to use the SWOT method. This consists of the certain brands' Strengths, Weaknesses, Opportunities, and Threats. When we looked at Starbucks, some strengths were that there is a strong brand recognition, and they are loyal to their customers. Some weaknesses were the high price points and cultural differences in global markets, some opportunities were more products, and lastly, threats were prices and certain health concerns with products at Starbucks. I enjoyed looking at each of these details on Starbucks social media pages to find out specific information about the brand itself. Looking more into having certain social media strategies and the way they are advertised is something I will start paying more attention to, rather than just scrolling past a post.
As we continue to read about social media strategies and next week's chapter that talks about certain platforms and the way they use the market, I am excited to learn more about the way these different media websites have strategies for their own business and how I can use this information in my future.
Hey Karlie! This is a really interesting perspective. I also never considered looking into the trends of a brand on social media prior to the class activity. It definitely opened my eyes to see just how much goes into the intended brand image.
ReplyDeleteI like how you shared your perspective on learning what an audit is and how the Starbucks example made it feel more real. Your point about “doomscrolling” versus actually analyzing captions, timing, and posting frequency was very relatable and showed how much strategy goes into brand content. It’s interesting how you connected the audit and SWOT analysis together.
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