In today's world, almost everyone uses social media, and when we talk about social media, Facebook is one of the first apps that comes to mind. Facebook is still the number one used app in the world. That kind of shocked me because I think teens our age aren't really on TikTok, but the more I think about it, most likely all our parents, grandparents, aunts, or uncles use Facebook in some sort of way. People use Facebook to connect with friends, watch videos, shop on Facebook Marketplace, or even just follow people and brands they enjoy. Since so many people actually use Facebook, it has become a good place for businesses to market their products. According to the book Stukent, the most active age group of Facebook users is 25-34. The text also states that Facebook has approximately 3.07 billion users, with 43.3% identifiying as females and 56.7% identifying as male. These statistics show why Facebook continues to be a powerful tool for businesses.
Something that has personally stood out to me within this chapter is how Facebook works for business. We talked about things like creating a Facebook page for your business, understanding certain things to write on your posts, and the different types of posts. This chapter emphasizes how we can use Facebook as a tool and not just a personal social media platform.
In Section 5, it talks about how to build an audience for your Facebook viewers. Some strategies to help grow your audience effectively would be to invite personal contacts like your family and friends, optimize your digital presence, run promotions, use paid advertising, and create shareable content so that your posts can be reached by anyone who wants to see them. Learning about these strategies is a nice starting point for anyone who is trying to grow an audience on Facebook. Learning about these approaches helped me better understand how businesses can increase visibility and engagement.
No comments:
Post a Comment