How Social Media Has Developed Overtime

 Social Media has become a huge part of the society we live in today, and I am one of the very many people who fall into using social media probably way more than I should. Platforms like X, TikTok, Snapchat, Facebook, and Instagram are all different types of social media platforms that we use to connect with others. In chapter 1, the book states that "Social media has become a powerful tool for social change by giving voices to those who were previously unheard and bringing awareness to important causes." Section 3 specifically stood out to me because I think there are a lot of pros and cons of social media. 

Social media is something that we all tend to be on daily. Whether that's doomscrolling, a way of communication, or even for work, we all are all using some sort of social media. With that come a lot of advantages and disadvantages. The book states that social media allows brands to be more visible, heightens customer service, increases brand awarness and much more. The book also states that social media could be a disadvantage, like opening brands up to negative feedback, unrealistic customer expectations, risk of accounts being hacked, and many more. With that being said, there is also an aspect of social media that involves relationships and the way people view one another. People portray themselves as someone they aren't when they post online. It is hard not compare yourself to people and wonder why you can't have "their life". I believe that over time, social media has become something bigger than just a way to connect with your friends and have fun. Social media can be used in multiple ways and has evolved tremendously over the years.

Right now, there is a "2016 trend" where you post filters, sounds, and photos of yourself back in 2016. This trend has made me realize how simple and fun all the social media platforms were a decade ago. Now everyone is so worried about how people are going to view them or if this will "blow up". Reading this first chapter has made me realize how much social media has taken over our lives in the past few years. I am curious to see how much more social media and AI continue to grow in the upcoming years, and I will for sure be talking about this more in my upcoming posts!!

References

Charello, M. (2025). Introduction to Social Media Marketing. In. Student. essay.